animation

Adam's intro to max architectural animation text tutorial, which is practically impossible, but I'll give it a shot:

SETUP:

ANIMATE:

RENDER:

That's the ultra-abbreviated version of animating. As with everything in Max, you can dive as deep into it as you have patience for.

Handy tools you may want to check out (each of these could use its own tutorial):

The only other comment I have for architectural rendering, is that in Max nearly everything can be animated that you'd want. For instance, you can animate lights, materials, modifiers, and object parameters. If you begin to play around, you might lose sleep. Enjoy :)